Vinny stepped onto the path to entrepreneurship when he took a part time job at a local web agency when he was pursuing his MBA at SCU. He was a student by night and a site-building project manager by day. His clients were real estate agents.
He loved what he was doing but the websites that were created weren’t getting any real results. Knowing that there was the opportunity to take the services and the whole process to an entirely new level, he began researching ways to drive traffic to the websites and get the phone to ring for the realtors.
He eventually built up an Internet Marketing Division for the web agency. It evolved from requiring the efforts of a few people to keeping a team of ten busy servicing about 8,000 real estate agents.
What sort of internet services does imFORZA provide to the clients? All of them! “Everything from search engine optimization to payperclick management and content development,” said Vinny. They’re also really big on tracking.
How does it all start with a new client? “Before we do any type of work, we spend some time digging into their current business. We look at their online competition. We look for opportunities. Then we put our recommendations together.”
“A lot of times, we find ourselves being more business consultants than just internet marketing specialists. I think that’s a big part of what motivates us and keeps me interested in this industry.”